Designed by Jane Frances, Dear Frances produces exclusive collections of women's luxury shoes that you'll wear season after season.

We first became aware of Dear Frances on Instagram several years ago, its beautifully designed and well executed shoes and boots the modern minimalist woman drawing us into its stylish web. Here you'll find footwear that is timeless with added quirkiness: these are designs that don't follow fashion but make (slow fashion) statements and will stay current for many years.

Its shoes are hand-made in Italy by artisans who use age-old techniques that have been handed down from generation to generation. It sources the finest Italian leathers and European textiles to produce modern classics. You'll be in good company when you wear a pair Dear Frances shoes, as they are also worn by the likes of Margot Robbie, Gigi and Bella Hadid, Kendal and Kylie Jenner, Hailey Bieber, Selena Gomez, Zoe Kravitz, Emma Roberts and Sienna Miller. Not forgetting the number of the times the brand pops up in premium publications, including Vogue, The New York Times, Forbes, The Wall Street Journal, InStyle, Elle Magazine, W Magazine, Business of Fashion and The Good Web Guide.

These are shoes and boots that sit on the pricier side of the scale but given that you'll wear them over many years, we believe that cost per wear, it's a worthwhile investment.

Luxury designer classics

Founded in 2016, Dear Frances's objective is to offer luxury, designer classics to modern women, with the highest level of design and craftsmanship, while slowing the fashion cycle and leading the way for socially conscious businesses. The brand works closely with a team of artisan shoemakers in Italy, using sustainable materials, all of which helps its customer client base define its fashion choices.

What to expect

Dear Frances has become synonymous with modern, elegant designs, offering styles to hero a classic wardrobe, most notably the now cult Spirit Boots and sculptural block heels.

The core collection

The core collection focuses on the timeless wardrobe, where modern minimalism takes centre stage with sleek textures, architectural silhouettes and refined details. The collection includes loafers, boots, trainers, eco-vegan versions made with apple leather, plus elegant sandals and mules.

Flo Mule

We see ourselves wearing the Flo mule all year round. Available in four colourways, it has a soft rounded toe and elegant hourglass heel. Its timeless silhouette is a lesson in easy elegance with a clean finish and sleek feel that fits snug like a shoe. And we just love the pop of yellow. Buy now.

The Clog

Who doesn't love a clog and Dear Frances' version are in another league. Perfect for your winter wardrobe, they are handmade by artisans in Italy, using curled wool with the versatility of go-anywhere rubber soles. You can style the strap across the arch or slung behind the ankle, the choice is yours. Buy now.

Iris Boot

As Jane Frances says, "I look to develop investment styles with a quiet aesthetic; pieces that can be worn and cherished forever is the heart of our slow fashion ethos." The Iris boot fits this brief perfectly, with super soft Italian suede, a slim silhouette for a sleek second-skin fit and perfect ankle height. Say hello to your forever boot. Buy now.

Park Boot

It's no surprise that the Park boot is a Dear Frances best seller, claiming to be the softest and lightest combat boots ever made. It looks great whether you're commuting into the office or going out for a pub lunch or supper, come rain or shine. Buy now.

The Chaise

We can imagine wearing the Chaise mule at any time of the year, with the perfect heel height for every day wear. With a flattering asymmetric leather toe strap and a smooth, curved block-heel, they are the epitome of easy elegance and will instantly elevate any look. Even if you're a bit hesitant about showing your toes, these mules are classy and will give you confidence to carry it off. Buy now.

To browse the full collection, visit

By Team GWG
December 2022